According to my extensive research on the T-Mobile website, these are the rules for web design:
- Do not under any circumstances provide obvious links
- Any coloured text must NOT be a link
- Pictures must NOT be used as links
- Hide all links in menus that only appear when clicked
- Make menus as unobtrusive as possible (bonus points if no users at all are able to find them)
- Insist that your users contact your help service for any and all details rather than allowing them to browse for themselves online
- Make it pretty
