On your left you have the UK cover of Jonathan Safran Foer's Everything is Illuminated and on the right the French cover. They look like two entirely different books to me.
The Guardian asks why book covers are reimagined in each country where a book is sold whereas album covers are the same the world over. I'm not convinced by their argument that
literary fiction is an easier sell in mainland Europe than in the UK or the US, so publishers there can be less overt in their attempts to grab the attention of customersconsidering that the European (French) cover is also attention grabbing. Or maybe public breast fondling isn't unusual in France. Who can say?
The article is here. I'd be interested to know what you think.